It has been eight decades since British Airways made its inaugural flight to Singapore, on Dec 9, 1933.
To celebrate this milestone, the carrier is offering its Singapore customers special fares to over 30 destinations in the world.
Fares to London start from $1,280, Paris from $1,247, Sydney from $680 and New York from $1,780.
The sale ends on Nov 28 for the travel period between Nov 18 and June 30, 2014, subject to terms and conditions.
British Airways will also host a reception and fashion show of cabin crew uniform over the years at the home of the British High Commissioner, Eden Hall.
Singapore has historically been an integral part of British Airways' network, linking the UK with both Australia and the rest of Southeast Asia.
In 1933, the inaugural flight to Singapore on what was then Imperial Airways departed from Croydon, London, and travelled via Paris, Brindisi, Alexandria, Cairo and Karachi.
That same journey originally took 10 days.
A one-way fare to Singapore then cost £180 (S$361 now) which was just below the average yearly salary at the time.
Robert Williams, British Airways regional general manager, South East Asia, said: "Serving this region for 80 years is a fantastic milestone for British Airways. We have come a long way since our first flight to Singapore in 1933 - offering our customers more destinations, state-of-the-art cabins and aircraft, and the very best in comfort and luxury. Yet, what hasn't changed is that we continue to seek inspiration from our original, historic ethos, 'To Fly. To Serve.' which is about putting the customer at the heart of everything we do.
SOURCE
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